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The Netwokers Club · Personal Branding + Meta Ads

Black-tie networking events sold out cold

Jimmy launched The Netwokers Club with a strong concept — black-tie founders' dinners — and zero distribution. The first event needed to sell out fast or the brand stalled at the gate.

Sold out

Week 1, first event

  • Sold out

    Week 1, first event

  • £12

    CPM on London founder targeting

  • 62%

    Ticket revenue from founder content traffic

The story

We made Jimmy the marketing. One studio day, a positioning story, and a focused Meta campaign aimed at London founders inside a 90-day window.

What was happening

Brand-new event, no audience, no list. Jimmy is a sharp operator with a bigger network than most — but a network is not a buying audience. We needed to convert latent interest into paid tickets, fast.

What we did

Studio day with Jimmy. Sharp founder POV recorded on camera, edited into 12 cuts. Layered into Meta with London-only targeting and ticket purchase as the conversion event.

The founder content carried the campaign. Jimmy's face on the ads outperformed any brand-led variant by 3.4x on CTR.

What changed

First event sold out in 7 days. CPMs landed at £12 (London founders, premium audience). 62% of ticket revenue tracked back to the founder-led ads.

The second cohort presold before the first event happened.

I thought I needed an event marketing agency. I needed an attention engine. Sold out before the venue contract was even countersigned.

— Jimmy Bunker, The Netwokers Club
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