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Shaped by Nikki · Google Ads + Short-Form Video

Body-sculpting clinic to two months booked-out

Strong organic word-of-mouth, but Nikki was relying entirely on Instagram tagging to fill the diary. Below the fold she had no system to capture local intent search.

8 wks

Diary fully booked

  • 8 wks

    Diary fully booked

  • 3.2x

    ROAS on Google

  • £18

    Avg cost per qualified lead

The story

We rebuilt the Google account around localised search + Performance Max with tightly themed asset groups, then layered short-form repurposing of consult footage to fill the top of the funnel.

What was happening

Nikki was running a high-conversion service. Customers loved it; Instagram tagging spread it. But the diary lived inside her DMs, and the moment she stopped posting, bookings dipped.

Google Ads existed but was on Search Partners, broad match, and was effectively spending £30+ to acquire traffic that didn't convert.

What we did

We rebuilt the Google account around six tightly themed campaigns mapped to actual buyer intent. Stripped Search Partners, rewired conversion tracking to track booking-form submits with offline import for closed appointments.

In parallel we spun up a short-form pipeline: 3 videos per day across TikTok and Reels, repurposed from filmed consult footage and treatment B-roll. Hooks tested in paid first.

What changed

Within 8 weeks the diary was booked solid. Cost per qualified lead landed at £18. Google ROAS settled at 3.2x — very strong for a service business. More important: Nikki stopped having to "post or starve." The system fills the funnel.

I'd been told paid ads don't work for service businesses. They do — when they're set up right and the creative isn't a stock-photo nightmare.

— Nikki, Shaped by Nikki
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